YMCA
Over the last 10 years, we’ve helped recruit over 1.4 million Y members in Minnesota. Our work has now been adopted in over 30 markets.
discover
Convention holds that self-improvement, self-empowerment and a “mantra of me” is the reason most people join a health club. The Y needed to change the conversation to compete against the market giants.
direction
Break through the sea of self-improvement sameness and give people memorable new reasons to join their local Y.
imagine
What’s your reason Y? became the iconic idea and the platform for people to come up with their own reasons to join. Bears? A cyclops chasing you in the woods? Better get in shape.
manage
- The 2017/18 campaign was the 6th consecutive year of sales increases for the Y.
- 2018 results were 11% over goal following a 15% increase in 2017.