The mid-tier window category was crowded with mass market competitors. Weather Shield needed an iconic new position.
Despite innovative product design, Weather Shield had been getting lost in the middle-market window category. We helped leadership discover a way to leverage their innovative, contemporary designs and begin an evolution toward becoming a leading brand for architects and high-end builders.
Explore what’s possible in your designs with intelligent new Weather Shield windows and doors.
Start with the view. Bring the outside in.
- Readership study: 29% of target said they will take action (call or visit website) after seeing campaign.
- Qualitative research showed overwhelmingly positive target responses for brand awareness, brand positioning and product quality.