Weather Shield

The mid-tier window category was crowded with mass market competitors. Weather Shield needed an iconic new position.

discover

Despite innovative product design, Weather Shield had been getting lost in the middle-market window category. We helped leadership discover a way to leverage their innovative, contemporary designs and begin an evolution toward becoming a leading brand for architects and high-end builders.

direction

Explore what’s possible in your designs with intelligent new Weather Shield windows and doors.

imagine

Start with the view. Bring the outside in.

manage

  • Readership study: 29% of target said they will take action (call or visit website) after seeing campaign.
  • Qualitative research showed overwhelmingly positive target responses for brand awareness, brand positioning and product quality.
CONTACT
222 First Avenue NE
Minneapolis, MN 55413
T: 612. 843. 4000
F: 612. 399. 9970
iconicideas@prestonkelly.com
PARKING
Park free against the back of our building in the 2-story garage. Look for the orange PK signs. Ring the bell to the right of the back door.
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