Case Study

Nickelodeon Universe

Case Study

Nickelodeon Universe

Nickelodeon Universe is the indoor theme park at Mall of America and helps draw over 37-million visitors a year – more than the entire city of Las Vegas.

Discover

Even with really good rides, the profitable teen audience was avoiding Nick Universe, still associating it with its diaper-crowd predecessor, Camp Snoopy. Teens were looking for LMAO experiences to share with friends.

Direction

Give teens a good reason to hit the mall again by demonstrating the amped-up intensity and memorability of the new rides.

Imagine

Screaming is good. Good Brand Index for Nick Universe showed the more teens screamed, the better they liked it. Enter our anti-hero, the Scream Collector. This screamologist lurks in his lab high above the mall with his team of interns collecting the screams of unsuspecting teens.

Manage

  • Revenue soared almost 19% over prior year.
  • 24,000 Scream Chaser passes were sold in 2 months, a Nick Universe record.
  • Facebook fanbase grew by 13% in the first 10 days.
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CONTACT
Preston Kelly
222 First Avenue NE
Minneapolis, MN 55413
T: 612.843.4000
F: 612.399.9970
goodwins@prestonkelly.com
PARKING
Park free against the back of our building in the 2-story garage. Look for the orange PK signs. Ring the bell to the right of the back door.
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