Nickelodeon Universe is the indoor theme park at Mall of America and helps draw over 37-million visitors a year – more than the entire city of Las Vegas.
DiscoverEven with really good rides, the profitable teen audience was avoiding Nick Universe, still associating it with its diaper-crowd predecessor, Camp Snoopy. Teens were looking for LMAO experiences to share with friends.
DirectionGive teens a good reason to hit the mall again by demonstrating the amped-up intensity and memorability of the new rides.
ImagineScreaming is good. Good Brand Index for Nick Universe showed the more teens screamed, the better they liked it. Enter our anti-hero, the Scream Collector. This screamologist lurks in his lab high above the mall with his team of interns collecting the screams of unsuspecting teens.
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