Catholic Health Initiatives
Quick expansion through mergers and acquisitions left CHI with local awareness problems coast to coast.
Catholic Health Initiatives (CHI) has expanded through acquisitions and mergers into 22 states and counting. Its over 90,000 employees and millions of prospective patients in these markets didn’t know CHI, were confused by the name changes, and were suspicious of this new outside ownership.
CHI cares about my well-being and is working to deliver optimal health.
Together we’re stronger, better, healthier.
- Three test markets are seeing significant early awareness increases in the 9 to 14% range.
- Employees are 76% confident in the direction of the network since the campaign launch.