Every March, all the best agencies in and around the Twin Cities submit their worthy work in hopes of leaving Ad Fed’s “The Show” with some pushpin-shaped hardware. This year, with four award-winning campaigns, Preston Kelly had every excuse to celebrate (and we did).
It might not be the Oscars, but for Minneapolis advertising folks, “The Show” is a pretty big deal. Many PKers were in attendance, and a few of us were even able to suspend celebratory jumping up and down long enough to take the obligatory “Oscars Selfie.” We might not be Ellen, Bradley Cooper and Jennifer Lawrence, but those are some Academy Award-winning smiles right there if you ask us.
It was a new “Show” this year, with a table full of iPads displaying the award winners in lieu of the usual printed work on a maze of poster boards. We were happy to see a whole lot of Preston Kelly creative being viewed by party-goers on those iPads, and while you don’t get any hardware for being the crowd favorite, the compliments sure felt good. In addition, we won more awards than many agencies around town and even a few more than a couple of the “big name shops” (not that we’re counting or anything).
Without further ado, the award winners for Preston Kelly clients are:
Edina Realty – bronze for “Boxes” outdoor. – This board would totally be blushing (if it wasn’t a billboard) for all the accolades it’s been getting. It’s also an Obie Award finalist and was mentioned in AdWeek’s most eye-catching billboards of the past three years.
YMCA of the Greater Twin Cities – Bronze for “Fit for All” outdoor. This campaign launched the day after Christmas, and in the first five days of the campaign, a record number of new members signed up. Don’t worry, though. All this hasn’t gone to the Y’s head. It’s still a humble place.
Roundy’s Pick ’n Save – Bronze for “New Every Day” point-of-purchase posters. Who knew raw ground beef could look so tasty? Is that just us?
The Minnesota Brewers Association – Silver for the “Save the Growler” integrated campaign. Because everyone loves Minnesota. And small businesses. And beer (obviously).
Some more (in our humble opinion) trophy-worthy honors should go to:
• The guy who came to “The Show” dressed in a leather jacket equipped with spikes – a la the WWF’s The Legion of Doom. And pairing it with women’s trousers? This man is an innovator.
• The coat check people, because these unsung heroes never seem to get enough credit
• The staff at Ad Fed, who created sticky name tags on the fly for all our constantly-working last-minute PK attendees
• The bartenders, of course
• Drive Thru productions, for throwing the best pre-party one could imagine
• Our perpetually-hungry new business guy, Dan Lescarbeau, for managing to eat and keep down SEVEN skewers of delicious steak at the aforementioned pre-party despite LOTS of celebratory dancing
• Again, the staff at Ad Fed, for choosing a catering company with the most delicious assortment of shameful sweet treats one could imagine
• And last but certainly not least, our clients who give us the opportunity to create award-winning work in partnership with them