Perspectives

Thoughts: South Park and Ad Blocking

April 21, 2016

Know why your ads are getting blocked? Ad-blocking technology has been around for almost as long as the web. However, the conversation has recently gone mainstream with high-profile media like The TODAY show and The Howard Stern Show. And you know it is an important topic when it’s the storyline of a South Park episode. […]

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Thoughts: Yuliya and Chris Share SXSW Takeaways and Save You $4K

March 30, 2016

The recent South by Southwest Conference was 96 hours of tech overload and inspiration. Here are four, oh-so-pithy, video observations you can use to expand your interactive thinking and, just maybe, take your company to the next level. Warning: We are in no danger of becoming talk show hosts anytime soon. Chris: Hi, I’m Chris […]

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Thoughts: THE GIFT OF TIME

February 24, 2016

What defines luxury in your life? A vacation at an exclusive spa or a wilderness camping trip? A Rolex on your wrist or leaving your watch on the nightstand all weekend? Ask your friends to describe luxury or indulgence and you’ll get interesting answers and learn more about them. They brighten up when they justify […]

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Thoughts: BINGE WATCHING: TAPPING OUR STORY CULTURE

December 16, 2015

My wife and I are becoming junkies. Not the rubber tube and needle kind. The Netflix, Amazon and Apple TV kind. We are fairly recent converts to the drug having launched our literature and classical music-loving daughter out the door. She is becoming an opera singer. We are becoming vidiots. We watched The Killing on […]

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Thoughts: GOT A QUESTION? NOW ASK AN EVEN BETTER ONE.

September 24, 2015

French philosopher, Voltaire once said, “Judge a man by his questions rather than his answers.” In marketing communications, the key to unlocking a strategic insight on a business problem often rests on the ability to ask the right question, to dig a little deeper and truly engage the consumer or client on a particular subject.

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Thoughts: FOLLOW YOUR FEAR

August 18, 2015

“What scares you and excites you at the same time?” This was the question a group of us were discussing at PK about six months ago. I knew my answer right away – improv!

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Thoughts: LIFE ON THE PRECIPICE

July 23, 2015

Life as a working parent is like teetering on the edge of a cliff, ready to topple over the edge at any moment. It’s a balancing act most of us struggle with at times. During the first two years in our new neighborhood, my husband and I were known as the “workaholics with three kids.” […]

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Thoughts: 9 FREAKY WAYS NUMBERS SOUP UP HEADLINES! AND 1 POLLYANNA IDEA.

June 25, 2015

Hi. I know you’re reading this. You know how? Because I used a number in the headline. Actually two. And using numbers increases readership. Clicks prove it. And clicks, my friend, never lie. I read that in a blog. “12 reasons clicks don’t lie.” See how they did that? This stuff is gold.

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Thoughts: YOU’VE GOT 5 SECONDS (OR LESS)

May 27, 2015

Here is a brief glimpse into the YouTube behavior of a 15-year-old boy, who happens to be my son.

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Thoughts: A FRICTION-LESS USER EXPERIENCE

April 23, 2015

Our family just spent five days at Disney World, and I’m a huge fan of MagicBands. From beginning to end it was a friction-less experience.

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Thoughts: SXSW: WHAT YOU GOTTA KNOW NOW

March 26, 2015

Peter Tressel and Yuliya Crevier bring us their thoughts from SXSW.

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Thoughts: WHAT’S YOUR STRATEGY ON STRATEGY?

February 20, 2015

Chuck Kelly reviews the steps for creating a marketing strategy that will actually motivate an organization and help build the business.

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Thoughts: MARK JENSON TALKS DIGITAL

January 21, 2015

Mark Jenson, one of our VP-Account Directors, was recently asked to speak on a Digital Strategy Panel here in the Twin Cities. This captures some of the key questions that he was asked and how he answered them. Take a look.

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Thoughts: NATIVE ADVERTISING: OUR POINT OF VIEW

December 17, 2014

Preston Kelly’s connections/media director Scott Dahlgren shares his recently published thoughts on native advertising.

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Thoughts: TRY SOMETHING NEW TO GET SOMETHING NEW

November 18, 2014

Peter Tressel, VP/Creative DIrector – Digital, shares his thoughts on how to make new ideas pop up everywhere.

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