Thoughts: Our Preston Kelly mantra is Good Wins.

April 07, 2020

In normal times, it’s meant to encourage brands to add meaning to the lives of their customers by creating positive experiences. And while it’s a hell of a position and one I truly believe in, its spirit is taking on new meaning as we collectively battle something completely unknown. As I told my kids, this […]

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Thoughts: Are your company values providing any actual, you know, value?

December 20, 2019

Company values are like the body parts we sit on. Everybody’s got ’em, nobody talks about ’em, and most of them stink. So why, early this year, did we emboss our new company values 4 feet high and 25 feet long on the entry wall? It started last February at our weekly all-agency meeting: ME: […]

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Thoughts: Four Ear Worms from the MIMA Summit

October 29, 2017

A few weeks ago a Preston Kelly crew took our annual field trip to the Minnesota Interactive Marketing Association Summit. We were inspired, re-charged and energized by the speakers and our top-notch digital marketing community. Here are four things that stuck in our heads. #1. Getting inspired to make an actual difference. Chris Winebrenner-Palo Digital […]

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Thoughts: Two Video Trends You Can’t Ignore

September 28, 2017

There are two impactful video trends I have been watching over the past few years and, in my opinion, both have recently reached a tipping point.

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Thoughts: Positively Genius Series: Attention in an Add Economy

August 21, 2017

This summer, we launched a new speaker series – “Positively Genius.” An ongoing event for our team, clients and agency friends that taps the brightest minds, boldest perspectives and just plain cool ideas from a diverse cross section of creators and communicators. Like our July guest speaker Faris Yakob, co-founder of Genius Steals, world-renowned nomadic […]

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Thoughts: Walking the Plank with Virtual Reality

July 26, 2017

Gone are the days of thinking of Virtual Reality (VR) as bad special effects in The Thirteenth Floor or The Matrix. Over the last few years, VR has transformed from a flashy new technology into a creative playground. Artists and filmmakers are reimagining our cinematic experiences, while marketers are starting to use the technology to give brands a new 360˚ life.

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Thoughts: Chances Are, You’d Read This If An Influencer Suggested It.

June 20, 2017

For a majority of my 20-something-year career, influencer marketing was simply an early phase of most advertising campaigns. Influencers were a target that marketers would reach out to before the mass advertising launched. Today, influencer marketing is vastly different.

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Thoughts: The Times They Are A-Changin’: Evolving Client/Agency Relationships

May 17, 2017

Each year at the SXSW Interactive Conference, Preston Kelly finds great value in our discovery of new technology and new approaches to connecting with consumers. This year we decided it was time for us to not only observe, but share our thinking as well. We submitted four proposals for SXSW daytime conference programming. We were […]

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Thoughts: It’s the customer experience, stupid.

February 28, 2017

When Bill Clinton ran for President in 1992, his primary campaign platform was based on four simple words “It’s the economy, stupid.” I’ve always thought this was a laser-focused vision statement. For marketers we can replicate this succinct vision statement to “It’s all about the customer experience, stupid.” I was recently at an Arby’s restaurant […]

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Thoughts: Challenge your conventional ways

February 01, 2017

Fight through the clutter. Zig when others zag. Be bold. Be original. Take risks. Differentiate. Are you prepared to deliver this kind of thinking? What makes you so sure? I’m questioning you because I’m questioning myself. I did an inventory on how I challenge myself to grow professionally. All too often I settle for blogs, […]

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Thoughts: Micro-targeting. Just because you can, should you?

November 01, 2016

In Jurassic Park, Jeff Goldblum’s cynical character questions genius eccentric Richard Attenborough’s tireless quest to genetically engineer dinosaurs. Does he really understand the consequences? For our media group, there are similarities between this Jurassic Park conundrum and the ability to target consumers on a hyper-local level. Both use breakthrough technology people are excited about because […]

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Thoughts: Taking the Mentoring Leap

August 30, 2016

Benjamin Franklin had the perfect elevator pitch for mentoring: “Tell me and I forget, teach me and I may remember, involve me and I learn”. Earlier this spring I was asked to mentor a young Minnesota Interactive Marketing Association member. While my day job keeps me busy – being a mentor was something I just […]

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Thoughts: The Perils of Building the Box Before the Product. Or How to Save Your Brand $100k.

August 04, 2016

Recently I have been both the victim and perpetrator of an evil that seems to be more and more prevalent with clients currently seeking agencies. Brand consulting. I have nothing specific against these Mensa-certified bastions of mission, vision, and positioning tool magic. The best, help define brands and elevate purpose. But it’s when they take […]

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Thoughts: Brand Loyalty Is Not About Friendship

June 29, 2016

Of the many brands that you use, how many do you regard as a friend? Your dry cleaner? The fuel you burn in your car? Your most used credit card? Maybe a clothing line? Car insurance (“Like a good neighbor, State Farm is there.”)? A mass merchant? How about a utility? The fact of the […]

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Thoughts: South Park and Ad Blocking

April 21, 2016

Know why your ads are getting blocked? Ad-blocking technology has been around for almost as long as the web. However, the conversation has recently gone mainstream with high-profile media like The TODAY show and The Howard Stern Show. And you know it is an important topic when it’s the storyline of a South Park episode. […]

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