CHI Memorial, in partnership with agency Preston Kelly, has launched a deeply personal advertising campaign for The Chattanooga Heart Institute to reinforce the group’s decades-long reputation as one of the nation’s top cardiovascular practices. The campaign is called “Leading, by putting you first.”
Because of its strong, historic leadership position, The Chattanooga Heart Institute cares for and serves patients from the surrounding area and beyond. As the market leader for heart health throughout the Chattanooga area, the Institute sought to strengthen its brand position and ensure it has a visible presence in a fast-growing community. The goal of the campaign is simple: focus on actual patient outcomes and demonstrate our commitment to putting the patient first.
To demonstrate this, Preston Kelly concentrated on the insight that patients need a human touch in their care: a doctor who listens and is trustworthy and committed to providing the highest-quality care. At The Institute, patients are treated with medical excellence in an environment of compassion and integrity. Patients are at the center of everything at The Institute, and medicine is more than a job for these doctors—it’s a personal relationship.
“For these heart patients, it’s important to find a doctor who listens to them, taking into account everything from family history to lifestyle, and then creates a treatment plan tailored to their individual needs and goals,” said Peter Tressel, Creative Director at Preston Kelly. “This campaign articulates how personalized and caring that experience feels at The Institute.”
The campaign is comprised of two television spots, two print ads, two radio spots, two OOH billboards. It began airing September 11 in Chattanooga and the surrounding area.
About Preston Kelly
Preston Kelly is the home of Iconic Ideas. A modern, independent branding agency bringing iconic thinking to strategy and research, advertising, design, digital, public relations, social media, and experiential, Preston Kelly was recently named a Eureka! Innovation Award Winner and has consistently been among the U.S. top agencies in the Effie Effectiveness Index. To learn more about Preston Kelly, visit prestonkelly.com, become a fan on Facebook and Instagram, or join the conversation on Twitter.
About Chattanooga Heart Institute
With two cardiothoracic surgeons and 25 board-certified cardiologists on staff—including specialists in interventional procedures, electrophysiology, imaging and vascular disease—The Chattanooga Heart Institute at Memorial offers a comprehensive multidisciplinary approach to cardiac care. Our cardiologists exceed national standards for education, training and skill, putting The Chattanooga Heart Institute on par with the nation’s top cardiovascular practices. When we diagnose and treat our patients, we have a team of physicians available to provide expertise in multiple specialties, giving you a complete picture of your cardiac health and recommendations on specific areas of treatment. http://www.chattanoogaheart.com