Preston Kelly continues its award-winning roll by receiving an Interactive Media Awards (IMA) Outstanding Achievement Award in the healthcare category for its Northwest Healthy campaign on behalf of client CHI Franciscan Health.
The IMA competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites. To win an award, the campaign had to successfully pass through a comprehensive judging system based on points in five categories, including design, content, feature functionality, usability and standards compliance. Each entry could earn up to a maximum of 500 points. Northwest Healthy secured 476.
“Tapping the healthy pride of people across the region and turning it into a wellness movement, led by our clients, felt like a strategic homerun,” said Chris Preston, Executive Vice President/Creative Director, Preston Kelly. “Our job was to simplify the health information so it was in bitesize, shareable chunks. It’s been gratifying to see the positive reaction both internally and with the public for this unique campaign.”
About CHI Franciscan Health
CHI Franciscan Health is a nonprofit health system based in Tacoma, Washington with a team of nearly 12,000 doctors, nurses and staff that provide expert, compassionate medical care at eight acute care hospitals and more than 100 primary and specialty care clinics in Pierce, King and Kitsap counties. This includes St. Anthony Hospital, Gig Harbor; St. Clare Hospital, Lakewood; St. Elizabeth Hospital, Enumclaw; St. Francis Hospital, Federal Way; St. Joseph Medical Center, Tacoma; Harrison Medical Center, Bremerton and Silverdale; Highline Medical Center, Burien; and Regional Hospital, Burien. Started in 1891 by the Sisters of St. Francis of Philadelphia, today CHI Franciscan Health is one of the largest health systems in Washington State. The system spans more than 1,100 acute care beds, a credentialed medical staff of more than 1,500 including approximately 600 employed physicians providing specialties in cardiovascular care, cancer care, orthopedics and sports medicine, neurosciences and women’s care. CHI Franciscan’s mission focuses on creating healthier communities, including caring for the poor and underserved. In 2015, the organization provided $141 million in community benefit, including $10 million in charity care.