Preston Kelly just launched a brand refresh campaign for Weather Shield® Windows & Doors centered around the company’s Contemporary™ and Premium™ products.
The campaign launched at the 2017 International Builders’ Show in Orlando featuring a clean, new contemporary logo wordmark that debuted in Weather Shield’s redesigned booth. The new wordmark is central to the entire campaign and will be used throughout the company’s branding efforts.
“We’ve worked hard to get our brand and corresponding elements to a very new place,” said Chris Schield, Vice President of Marketing, Weather Shield. “The campaign visually tells a compelling story about our high-end, contemporary product offering bringing the outdoors in approach and as a bold statement about our expanding architectural capabilities.”
The campaign includes print ads, digital banner ads, website, catalogs and display programs. Print and digital advertisements started running last month in Professional Builder and Builder magazines. Catalogs and display programs will roll out throughout the year.
“The strategic planning with contemporary architects was critical to understanding how the new Weather Shield products help their visions come to life,” according to Preston Kelly EVP and Creative Director Chris Preston. “The engineering of thinner lines in massive windows for modern high-end homes lets designers do what they love…start with the view, bringing the outside-inside…and the concepts are simple dramatizations of that.”
About Weather Shield Windows & Doors
Founded in 1955, Weather Shield Windows & Doors is a leading designer and manufacturer of quality windows and doors that perform to the highest industry standards for both residential and light commercial applications. Owned by the Schield family and based in Medford, Wis., the company provides intelligent design and thousands of window and door options through its extensive product line offerings: Contemporary Collection™, Premium Series™, Premium Coastal Series™, Signature Series™ and Aspire Series™. Call 1-800-222-2995 or visit weathershield.com for more information. And, simply click on “Find-a-Dealer” to find a Weather Shield dealer near you.