Golf accessories leader looking to build brand through integrated Iconic marketing efforts
Preston Kelly has been named Agency of Record for Par Aide.
“We couldn’t be more excited about partnering with Preston Kelly,” said Dan Brown, Sales & Marketing Manager at Par Aide. “The company’s iconic ideas approach, integrated branding experience and passion for the golf industry are a perfect match for our brand.”
Preston Kelly will be providing brand strategy, digital and creative campaigns that will guide annual marketing efforts, including advertising, collateral and web design, for both the Par Aide and Miltona brands.
“Par Aide golf ball washers and accessories are iconic to any golfer,” said Chuck Kelly, President and CEO, Preston Kelly. “We will help Par Aide in expanding its brand power as one of America’s iconic golf course brands.”
To celebrate this new account, Preston Kelly hosted an indoor mini-golf event on April 21. “What a perfect way to celebrate both an outstanding win for our agency and the arrival of spring in Minnesota,” said Kelly. “And, we stayed with an indoor event because, it is Minnesota.”
About Par Aide: “Where Golf is Played.”
Par Aide is headquartered in Lino Lakes, Minn., and has been providing superior golf course accessories since 1955. The family-owned company offers a full line of premium golf course accessories, including tee, green and practice area products, tools, and signage. Assisting golf course management in creating an ideal experience for every golfer, Par Aide’s innovative products consistently meet or exceed the expectations of both the golf course and golfer alike.