Preston Kelly President Jennifer Spire and Digital Director Yuliya Crevier will lead an industry discussion on how agencies need to lead in today’s dynamic marketing environment at the SXSW Interactive conference, the premier digital discovery destination, this week in Austin, TX.
Spire and Crevier were selected from hundreds of applicants to speak on their chosen topic: “Can Agencies Lead Again?” They will provide insights and context regarding the evolution of client-agency relationships in today’s competitive marketing landscape. Their Meet-Up style presentation takes place Sat., March 11, from 11 a.m.-12 p.m. at JW Marriott, 110 East 2nd Street, Room 209.
“Client-agency relationships have evolved exponentially in recent years as in-house marketing teams continue to grow and expectations and results measurements continue to change,” explains Spire. “Agencies like ours have the expertise and outside perspective that provide critical objectivity regarding marketing that will resonate with customers. Those agencies who can integrate client and agency perspective and continue to create customer-centric, results-driven solutions will not only continue to survive, but ultimately will thrive.”
Jennifer is an accomplished agency and account leader with more than 20 years of experience in both consumer and B2B marketing for a range of industries, including financial services, retail, healthcare and lottery/gaming. She is not only results-driven and relationship-focused for both clients and agencies but consistently delivers strategic solutions across all communications channels.
Yuliya leads digital at Preston Kelly. With experience on UnitedHealthcare, Weather Shield, Medtronic, Optum, Catholic Health Initiatives, InSinkErator and Par Aide, she’s passionate about strategic problem-solving and developing digital plans that modernize and evolve brands. She is also on the Board of the Minnesota Interactive Marketing Association (MIMA), the oldest digital marketing association in the country.