Media

Thoughts: Two Video Trends You Can’t Ignore

September 28, 2017

There are two impactful video trends I have been watching over the past few years and, in my opinion, both have recently reached a tipping point.

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News: Preston Kelly Announces New Leadership That Was Meant To Be: Jennifer Spire Named President

January 19, 2017

We are happy to announce that Jennifer Spire has assumed the position of President, effective immediately. “Jennifer’s fanatical passion for our industry and born leadership abilities make her the ideal candidate to help guide our evolving agency,” said Chuck Kelly, Chief Executive Officer, Preston Kelly. “With Jennifer’s brand success stories and client relationship skills, we […]

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Thoughts: Micro-targeting. Just because you can, should you?

November 01, 2016

In Jurassic Park, Jeff Goldblum’s cynical character questions genius eccentric Richard Attenborough’s tireless quest to genetically engineer dinosaurs. Does he really understand the consequences? For our media group, there are similarities between this Jurassic Park conundrum and the ability to target consumers on a hyper-local level. Both use breakthrough technology people are excited about because […]

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Thoughts: South Park and Ad Blocking

April 21, 2016

Know why your ads are getting blocked? Ad-blocking technology has been around for almost as long as the web. However, the conversation has recently gone mainstream with high-profile media like The TODAY show and The Howard Stern Show. And you know it is an important topic when it’s the storyline of a South Park episode. […]

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Thoughts: YOU’VE GOT 5 SECONDS (OR LESS)

May 27, 2015

Here is a brief glimpse into the YouTube behavior of a 15-year-old boy, who happens to be my son.

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Thoughts: NATIVE ADVERTISING: OUR POINT OF VIEW

December 17, 2014

Preston Kelly’s connections/media director Scott Dahlgren shares his recently published thoughts on native advertising.

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Thoughts: BASEBALL + SOCIAL MEDIA = DECKSTRAVAGANZA

June 18, 2014

As a rabid baseball fan and social media junkie, when the Minnesota Twins invited Mark Jenson to “Deckstravaganza,” it was like hitting a walk-off home run.

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Preston Kelly
222 First Avenue NE
Minneapolis, MN 55413
T: 612.843.4000
F: 612.399.9970
goodwins@prestonkelly.com
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