Here Comes the Future

Thoughts: How Technology Is Redefining Creativity

November 29, 2017

So many of us in this industry are questioning what all of this technology, specifically AI (artificial intelligence), will do to creativity. Is technology the new creativity? Is technology diminishing the power of the big marketing idea? Will technology change or replace some of our roles? Here are a few examples of how technology is […]

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Thoughts: Walking the Plank with Virtual Reality

July 26, 2017

Gone are the days of thinking of Virtual Reality (VR) as bad special effects in The Thirteenth Floor or The Matrix. Over the last few years, VR has transformed from a flashy new technology into a creative playground. Artists and filmmakers are reimagining our cinematic experiences, while marketers are starting to use the technology to give brands a new 360˚ life.

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Thoughts: The Times They Are A-Changin’: Evolving Client/Agency Relationships

May 17, 2017

Each year at the SXSW Interactive Conference, Preston Kelly finds great value in our discovery of new technology and new approaches to connecting with consumers. This year we decided it was time for us to not only observe, but share our thinking as well. We submitted four proposals for SXSW daytime conference programming. We were […]

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Thoughts: Great idea, now what? [SXSW 2017 Recap]

March 29, 2017

Earlier this month we ventured down to Austin for our third annual excursion to SXSW. Again, we came back full of ideas and inspiration from a festival featuring 16 tracks, 300+ speakers and 1,300+ sessions. After stepping back for a few days, we challenged ourselves to come up with our top takeaway to make sense […]

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Thoughts: Chatting is the New Browsing

December 14, 2016

“Chatbot” has become a marketing buzzword. It was also one of the main themes at this year’s MIMA Summit that several of us from Preston Kelly attended. We see chatbot technology and voice-based UX as two of the most exciting trends to watch in 2017 and beyond. What exactly is it? According to Chatbots Magazine, […]

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Thoughts: MOBILE IS COMING! MOBILE IS COMING!

January 28, 2016

As Paul Revere would say if he were riding today, “Mobile is coming! Mobile is coming!” How many times as marketers have we heard that mobile is the next big thing? Well after recently attending MobCon and currently working with some of our clients on mobile programs, I think we can safely say that mobile has indeed finally arrived. According to […]

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Thoughts: WHY MOST BRANDS NEED TO CUT BACK ENGAGEMENT WITH CONSUMERS.

November 16, 2015

The Futures Company’s “Know-Demand Marketing” research is providing insights into some of the biggest evolutions in consumer behavior. It was their “Currency of engagement” behavioral trend that caught my attention. Their recommendation to marketers is to view a consumer’s time and attention as currency. Throughout each day, people continually decide where to spend this limited currency […]

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Thoughts: A FRICTION-LESS USER EXPERIENCE

April 23, 2015

Our family just spent five days at Disney World, and I’m a huge fan of MagicBands. From beginning to end it was a friction-less experience.

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Thoughts: SXSW: WHAT YOU GOTTA KNOW NOW

March 26, 2015

Peter Tressel and Yuliya Crevier bring us their thoughts from SXSW.

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Thoughts: NATIVE ADVERTISING: OUR POINT OF VIEW

December 17, 2014

Preston Kelly’s connections/media director Scott Dahlgren shares his recently published thoughts on native advertising.

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Thoughts: TOP 5 IDEAS IGNITED OUT OF SOUTH BY SOUTHWEST

March 19, 2013

As the agency of Iconic Ideas, we are avid learners of all things communication. We appreciate an event where creative people come together to collaborate and share new thinking. Here’s a list of PK’s Top 5 ideas from this year’s festival.

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