Digital

Thoughts: Four Ear Worms from the MIMA Summit

October 29, 2017

A few weeks ago a Preston Kelly crew took our annual field trip to the Minnesota Interactive Marketing Association Summit. We were inspired, re-charged and energized by the speakers and our top-notch digital marketing community. Here are four things that stuck in our heads. #1. Getting inspired to make an actual difference. Chris Winebrenner-Palo Digital […]

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Thoughts: Walking the Plank with Virtual Reality

July 26, 2017

Gone are the days of thinking of Virtual Reality (VR) as bad special effects in The Thirteenth Floor or The Matrix. Over the last few years, VR has transformed from a flashy new technology into a creative playground. Artists and filmmakers are reimagining our cinematic experiences, while marketers are starting to use the technology to give brands a new 360˚ life.

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Thoughts: The Times They Are A-Changin’: Evolving Client/Agency Relationships

May 17, 2017

Each year at the SXSW Interactive Conference, Preston Kelly finds great value in our discovery of new technology and new approaches to connecting with consumers. This year we decided it was time for us to not only observe, but share our thinking as well. We submitted four proposals for SXSW daytime conference programming. We were […]

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News: Preston Kelly named Webby Award Finalist for Getting Mental Health Conversation Started

April 07, 2017

Keep the conversation going by voting for Make It OK – Websites, Activism MakeItOK.org, a website developed by Preston Kelly for HealthPartners, is an official nominee for a Webby Award, the leading international award honoring excellence on the internet. The Webbys are presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member […]

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Thoughts: Great idea, now what? [SXSW 2017 Recap]

March 29, 2017

Earlier this month we ventured down to Austin for our third annual excursion to SXSW. Again, we came back full of ideas and inspiration from a festival featuring 16 tracks, 300+ speakers and 1,300+ sessions. After stepping back for a few days, we challenged ourselves to come up with our top takeaway to make sense […]

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Thoughts: Chatting is the New Browsing

December 14, 2016

“Chatbot” has become a marketing buzzword. It was also one of the main themes at this year’s MIMA Summit that several of us from Preston Kelly attended. We see chatbot technology and voice-based UX as two of the most exciting trends to watch in 2017 and beyond. What exactly is it? According to Chatbots Magazine, […]

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News: Preston Kelly Launches Brand Website for Doran Companies

October 27, 2016

Preston Kelly recently launched a new responsive website on behalf of client Doran Companies, a leading development and construction company. As a developer with architecture, construction and commercial and residential property management services, Doran Companies prides itself on reputation for accountability and results rooted in a passion for excellence. “Doran Companies is a brand that […]

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Thoughts: Websites with Emotional Superpowers

September 28, 2016

We all want to visit a website, get what we need, and get out, right? What we’ve come to realize is all too often sites are missing a big opportunity to evoke an emotional connection through unexpected creativity. We call it, surprise and delight. Brands can’t afford to skip this chance, especially challenger brands. We […]

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Thoughts: Digital Strategy 101010

May 25, 2016

Let’s keep this quick. You should have one overall marketing strategy for your brand. Then look at digital and determine what role it’s going to play. As you know, digital is a two-way conversation. As such, you will need to address the following components: Website Search engine marketing-both organic and paid Content marketing Social media […]

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Thoughts: South Park and Ad Blocking

April 21, 2016

Know why your ads are getting blocked? Ad-blocking technology has been around for almost as long as the web. However, the conversation has recently gone mainstream with high-profile media like The TODAY show and The Howard Stern Show. And you know it is an important topic when it’s the storyline of a South Park episode. […]

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Thoughts: Yuliya and Chris Share SXSW Takeaways and Save You $4K

March 30, 2016

The recent South by Southwest Conference was 96 hours of tech overload and inspiration. Here are four, oh-so-pithy, video observations you can use to expand your interactive thinking and, just maybe, take your company to the next level. Warning: We are in no danger of becoming talk show hosts anytime soon. Chris: Hi, I’m Chris […]

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News: “Sweatbeard Challenge” Named Best Small Business Social Media Campaign

March 29, 2016

Preston Kelly and its client The Shed Fitness Studio honored with an Internet Advertising Competition Award.

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Thoughts: THE GIFT OF TIME

February 24, 2016

What defines luxury in your life? A vacation at an exclusive spa or a wilderness camping trip? A Rolex on your wrist or leaving your watch on the nightstand all weekend? Ask your friends to describe luxury or indulgence and you’ll get interesting answers and learn more about them. They brighten up when they justify […]

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Thoughts: MOBILE IS COMING! MOBILE IS COMING!

January 28, 2016

As Paul Revere would say if he were riding today, “Mobile is coming! Mobile is coming!” How many times as marketers have we heard that mobile is the next big thing? Well after recently attending MobCon and currently working with some of our clients on mobile programs, I think we can safely say that mobile has indeed finally arrived. According to […]

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Thoughts: SKATE TO WHERE THE PUCK IS GOING TO BE

October 16, 2015

Yep, The Great One has good advice for marketers trying to make sense of the changing digital landscape. It’s what digital marketers do for a living. Too often however, nervous gatekeepers allow only the most tried ways of connecting to customers in order to prove ROI and avoid the embarrassing risk of going down unproductive rabbit holes. And yes, there are easy traps to fall into around new platforms and they should rightly give us pause.

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