Social Media Content Strategist / Creator

November 20, 2020

At Preston Kelly, we make brands positively matter by creating experiences so meaningful they are welcome in people’s lives. To help us on this mission, we are looking for a Social Media Content Strategist and Creator – that rare breed of thinker + maker who is passionate about using social media to make welcome connections between brands and consumers.

Do you like to exercise your right brain as much as left? Are you a constant student of how social media shapes and influences consumer behavior and culture? Are you both entrepreneurial and collaborative? Wanting to use these powers to make social and digital content a force for Good?

As a member of the Preston Kelly digital team, you will be leading and executing innovative social strategies for our clients. You’ll apply your creativity, strategic thinking, and knowledge of social platforms and culture to push the boundaries of “good social” and create thumb-stopping, original and shareable content. You’ll be a good listener who builds relationships and collaborates with other disciplines to position social as part of a larger marketing ecosystem.

Our CO-OP Values:

You will join a team of fanatics on a common mission to help grow Preston Kelly, our clients and grow personally as well. We will do so by following our agency values.

Courage: Champion smart risk
Originality: Choreograph our own dance
Openness: Welcome diverse ideas
Positivity: Inspire more great

We are committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.


  • Lead social media and content strategies for Preston Kelly and our clients in entertainment, food, healthcare, financial, CPG and other categories
  • Translate marketing goals and objectives into award-winning social media and content approaches that are rooted in consumer and cultural insights
  • Conduct social listening, spot trends and recommend cultural moments to leverage
  • Instigate and execute original content ideas that build the overarching brand narrative – independently and in partnership with the Creative team
  • Be a vibrant social media knowledge resource across agency disciplines and departments
  • Be adept at managing online communities and developing intuitive content calendars that drive momentum
  • Gather, analyze, and report social and web analytics to evaluate and optimize performance against goals
  • Actively participate in team brainstorms and collaborative development of brand and engagement strategies
  • Research and stay up to date on social media trends, best practices, tools and consumer behaviors on an ongoing basis, proactively educating the agency and clients
  • Experiment (wonderful/educational failure is expected!) with new social platforms and capabilities, as well as innovative ways to use existing ones

Desired Expertise/Requirements: 

  • Bachelor’s degree or equivalent education combined with experience
  • 2-5 years in social strategy and content creation
  • Strong grasp of using social media to generate measurable value for brands
  • An advocate for the consumer, creating strategies and content that will be welcome in their lives and generate engagement
  • Solid understanding of what motivates the consumer, along with a drive to follow cultural and social trends and the ability to translate this knowledge into a strategic, well-written plan
  • Demonstrated experience in creating original, impactful social content (portfolio or examples of past work are helpful) Photography, video, animation and/or design skills are preferred
  • Comfort with creating and giving compelling presentations
  • Deep knowledge of content strategy methodologies, tools and frameworks, community management, social listening, content calendars, and social media measurement
  • Curiosity and drive to experiment and master new and changing platforms
  • Excellent communication skills, written and verbal
  • Strong attention to detail and self-organizing skills
  • Team player who loves to collaborate with others
  • Understanding of SEO, SEM and how social media and websites fit into the broader marketing ecosystem

Sounds like you? Please submit a cover letter, resume and a portfolio of relevant work samples/case studies to Deanne Goetz at

About Preston Kelly

Preston Kelly believes that “Good Wins” and works to make a positive impact on the lives of the people we market for and with. We’ve been named Ad Age’s “Midwest Small Agency of the Year” and ranked in the top 100 agencies nationally in the Effie Effectiveness Index. We are also a 2020 Best Places to Work, from Minneapolis/St. Paul Business Journal.

We are committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Preston Kelly
222 First Avenue NE
Minneapolis, MN 55413
T: 612.843.4000
F: 612.399.9970
Park free against the back of our building in the 2-story garage. Look for the black PK signs. Ring the bell to the right of the back door.
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