New Business Director

February 05, 2021

At Preston Kelly, we make brands positively matter by creating experiences so meaningful they are welcome in people’s lives. We cannot accomplish this fully without leadership in new business to help us find good brands that share our values and fit our mission. The New Business Director is responsible for convincingly telling the Preston Kelly story in ways that relate to our prospects’ needs. This person is equally adept at telling the story in person, via an RFP, or through a presentation. This person is curious, energetic and a positive team player always seeking the next opportunity.

Our CO-OP Values:
The person who holds this position will be a part of a team of fanatics on a common mission to help grow our agency, our clients and ourselves. We will do so by following our agency values.

Courage: Champion smart risk
Originality: Choreograph our own dance
Openness: Welcome diverse ideas
Positivity: Inspire more great


  • Lead the development and execution of the Preston Kelly new business plan
  • Create a network that keeps him/her “in the know” about appropriate opportunities
  • Make connections with prospects that are actively searching for a new agency
  • Build and maintain relationships with prospects that would make great clients
  • Build upon list of key search consultants, develop and maintain relationships with them so our agency is top of mind
  • Create innovative approaches on ways to market our agency to consultants and prospects
  • Be aware of all agency work and see how it can apply to new business opportunities
  • Manage lead generation resources and tools, build upon and maintain the new business database
  • Be the “front door,” or the first point of contact, for new business at the agency
  • Collaborate with new business teams in developing strategies and ideas for proposals and presentations
  • Be an active and valuable member of agency leadership team
  • Inform executive leadership on all new plans, opportunities and communications
  • Be the main point of contact for Request for Proposals (RFPs), organize and contribute to RFP responses
  • Facilitate and participate in creating new business Keynote (or PowerPoint) presentations
  • Maintain and update new business assets, including fact sheet, bios, case studies, testimonials/references, and other proposal and presentation assets
  • Update agency work and profiles on third party agency directories (e.g., 4As, Compile, etc.)
  • Monitor agency website to ensure content remains up-to-date
  • Monitor agency website and email analytics dashboards to see who has been visiting/responding and follow-up as appropriate
  • Work with public relations team to generate thought pieces, articles, stories, speaking engagements, events and award submissions
  • Work with social media team to generate agency content on all channels (LinkedIn, Facebook, Instagram, Twitter, etc.)


  • Bachelor’s degree or equivalent education combined with experience
  • 6 or more years of ad agency experience, with at least 2 of those years working on new business
  • Ability and desire to work alongside team members in our new downtown Minneapolis office when opened after the pandemic
  • Solid computer skills, including Keynote and PowerPoint
  • Strong written and oral presentation skills – in person, over video or phone
  • Cool under fire (e.g., when equipment isn’t fully functioning minutes before a presentation)
  • The right demeanor and personality to be a lead agency ambassador
  • Strong sense of curiosity and ability to ask smart and thoughtful questions
  • Strong organizational skills and ability to prioritize workload in order to meet tight deadlines in a fast-paced and dynamic work environment
  • Ability to demonstrate attention to details and good record keeping abilities
  • Team player who loves to collaborate with other teams in the organization
  • Ability to live our agency values of courage, openness, originality and positivity
  • Proficient level of professional skill and knowledge in marketing and key client industries, keeping current with developments and trends
  • Excellent communication skills, written and verbal, with the ability to clearly communicate issues to all levels of management
  • Excellent problem-solving skills

Sound like you? Please submit a cover letter and resume to Deanne Goetz at

About Preston Kelly

Preston Kelly believes that “Good Wins” and works to make a positive impact on the lives of the people we market for and with. We’ve been named Ad Age’s “Midwest Small Agency of the Year” and ranked in the top 100 agencies nationally in the Effie Effectiveness Index. We are also a 2020 Best Places to Work, from Minneapolis/St. Paul Business Journal.

We are committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, we firmly believe that our work is at its best when everyone feels free to be their most authentic selves.

Preston Kelly
222 First Avenue NE
Minneapolis, MN 55413
T: 612.843.4000
F: 612.399.9970
Park free against the back of our building in the 2-story garage. Look for the black PK signs. Ring the bell to the right of the back door.
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