Minneapolis (Feb 12, 2010) Preston Kelly has been selected as the branding communications partner for Baker Tilly Virchow Krause, LLP, formerly Virchow Krause. Baker Tilly is the 17th largest CPA and consulting firm in the U.S., and a member of Baker Tilly International, the 8th largest accounting and business advisory network in the world.

Preston Kelly will lead the strategy and communications initiatives as they relate to increasing awareness and strengthening the firm’s brand within the U.S.

“Our company has been around for nearly 80 years, so we’re simply looking to build on a strong operating platform combined with our newly acquired international brand, “ said Tammy Barboni, Chief Marketing Officer. “We’re confident that Preston Kelly will guide us in these efforts both internally and for top-level clients.”

The high quality of Baker Tilly Virchow Krause’s expertise and service is something that Preston Kelly will look to communicate and leverage among companies that can benefit from the many services the firm provides. Many of its current and prospective clients are increasingly seeking a partner who can provide unique industry insights and have dedicated, talented professionals working on their behalf.

“From experience, we know that transitioning to a new brand is a very energizing process,” noted President Chuck Kelly. “Our strength is bringing ideas to the process that everyone, both employees and clients, can rally around and get excited about.”

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients including: financial services, insurance, restaurant, consumer packaged goods, outdoor recreation and retail. The agency has been honored with top awards including 3 EFFIES in the last 4 years, Best of Show at the Minneapolis Ad Competition – The Show, and MediaWeek’s Media Plan of the Year. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly visit www.prestonkelly.com, become a fan on Facebook at www.tinyurl.com/prestonkelly or join the conversation on Twitter at www.twitter.com/prestonkelly.

About Baker Tilly Virchow Krause, LLP
With staff totaling more than 1,400, Baker Tilly Virchow Krause, LLP provides a wide range of accounting, tax, assurance and consulting services. The firm has offices in Chicago, Detroit, Minneapolis, New York, Washington, DC, and throughout Wisconsin.

Baker Tilly Virchow Krause, LLP is an independent member of Baker Tilly International, the world’s 8th largest network made up of 145 high quality, independent accounting and business firms in 110 countries, with more than 25,000 professionals. The combined worldwide revenue of independent member firms exceeds $3 billion.

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