Preston Kelly Scores Recognition in 2010 Kelly Awards

Minneapolis, MN (April 5, 2010) For the first time in the agency’s history, Preston Kelly was chosen as one of 26 finalists in the Magazine Publishers of America’s 2010 Kelly Awards for its work with the Minnesota Zoo. Now in its 29^th year, the Kelly Awards aim to recognize agency creative teams and advertising clients that have developed innovative campaigns that blend creative excellence and an effective approach to meeting campaign objectives.

Preston Kelly will have an opportunity to win one of 12 prizes, including the Grand Prize, Gold Kelly or Silver Kelly for general excellence, each of which are accompanied by a bonus of $25,000. Joining the field of industry heavy-hitters such as Goodby Silverstein and Partners, BBDO New York, Crispin Porter + Bogusky and Minnesota’s own Carmichael Lynch, Preston Kelly could also cart home one of a slew of other awards, including the RR Donnelley Innovation Award, the Effectiveness Award or Best Public Service Campaign.

“The Kelly Awards have been one of our long-term ‘national recognition’ goals as an agency—this recognition reflects the power of  our iconic ideas, as well as a trusting and collaborative relationship with the Minnesota Zoo,” said Chris Preston, EVP Creative Director at Preston Kelly. ­

The campaigns were selected by senior creative directors from leading advertising agencies and magazine advertising clients who welcomed the return to storytelling portrayed in the ads as well as an inventive use of space. On May 18, the winners will be announced at an invitation-only reception in New York City.

About Preston Kelly

Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients, including financial services, insurance, restaurant, consumer packaged goods, outdoor recreation and retail. In 2009 Preston Kelly was an O’Toole finalist, selected for the Communication Arts advertising annual and Webpick of the week, and received a Gold Effie—the top marketing award based on communications that lead to outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit www.prestonkelly.com, become a fan on Facebook at www.tinyurl.com/prestonkelly or join the conversation on Twitter at www.twitter.com/prestonkelly.

About the MPA Kelly Awards

The MPA Kelly Awards were established in 1980 by the MPA to honor Stephen E. Kelly, a man who devoted his career to magazine publishing. As a former president of the MPA, Mr. Kelly promoted the concept that creative magazine advertising made the difference in sales results­—a concept that became the guiding principle for the MPA Kelly Awards.

About the MPA

Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, D.C.