Roundy’s received a huge award from Progressive Grocer – they were selected as Regional Grocer of the Year.

The article highlights Roundy’s “customer-centric, one-customer-at-a-time mentality” as a reason for the award.  Our work with Chairman Bob is also mentioned:

Roundy’s last February launched a major media campaign touting the quality/value proposition of its expanding private label lines. The campaign, headlined by Mariano, or “Chairman Bob,” as he’s known in the ads, is intended to put a dynamic, credible face on Roundy’s private label brands, while simultaneously communicating the grocer’s commitment to quality, freshness, integrity, and value.
Read the full story here (Roundy’s coverage begins halfway down the page).