Thinking about Best Buy’s culture

The Minneapolis Business Examiner reached out to Preston Kelly for an article about Best Buy.

“[Best Buy] has been trying 100 retailing and marketing ideas a year and seeing what sticks.  Are they too schizophrenic?  Maybe.  But I think they are certainly nimble enough to take over Circuit City and succeed from a consumer marketing perspective.   They do risk losing a step if they buy in to Circuit City’s mediocre and out of the way locations too deeply.”

Read the whole article here.

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