The client pleaded and demanded, please don’t give us smiling happy people. We need something fresh, something different, something that will make them remember HealthPartners. So we embarked on a journey with this large non-profit healthcare organization because it was simply one of those opportunities you can’t pass up. And with every creative presentation, our greatest hopes were confirmed: they really meant it.

And so, enter from the left, and by left I mean London, Adrian Johnson. Adrian is an illustrator I’d been admiring. Illustrations for Vodafone and animation for Mastercard were only the paid projects that raised my eyebrows. His full collection is a simple, slightly retro and sometimes irreverent collection of icons and people. They leave everyone smiling, including healthcare clients and seasoned art directors.