TJ DJ has taken over the reins (or is it the steering wheel?) and has decked out his van with every Christmas lawn ornament that could be found between California and Wyoming. The decorating efforts were all done in the name of Nachos Navidad. This promotion launches every November when our client Taco John’s sells their famous red and green nachos, with profits donated to a long list of local charities. While TJ may be new to the Taco John’s advertising scene, the beloved rendition of Jose Feliciano’s Feliz Navidad holiday hit was dusted off for another year. We think TJ and Jose complement one another quite nicely – perhaps a live show together some day?

The shoot produced 3 spots in total for Chalupas, Snackaritos and Nachos Navidad. Final spots will roll out in September and November respectively. In the mean time, we’re just all wondering where we can get a pair of those DJ winterized headphones.