The most effective iconic ideas come in all shapes and sizes.  For HealthPartners, what started as a guerilla marketing campaign supported by outdoor and interactive became a pair of totally fresh and unexpected company mascots (A Urine Sample Cup and a Syringe) that have been making front page news from coast to coast.

From the St. Paul Pioneer Press:

How do you behave if you’re a giant cup of pee?

That’s the question I pondered when I heard about Petey P. Cup, a big, anthropomorphic urine sample jar that’s the new ‘official spokescup’ and costumed mascot for HealthPartners, the Bloomington-based health care organization.