TJ DJ has taken over the reins (or is it the steering wheel?) and has decked out his van with every Christmas lawn ornament that could be found between California and Wyoming.
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On set for upcoming Deluxe campaign
Deluxe is encouraging small businesses to “Play Big”. Look for the campaign to launch on September 15 in select markets.
Thoughts From Space 29
Denny’s. 3 am. A half-empty dark roast and a plate of half-eaten breakfast sits idly on the fake wooden table in front of me. “Get back to the benefit,” left brain screams. “No, no…back to strategy,” Right brain retorts. I’m tired, but the fear is motivating. Instructors, critique panel, graduation, job interviews. And my book [...]
Getting closer than nature intended
The Minnesota Zoo’s newest exhibit got off to a roaring start with help from a new campaign by Preston Kelly. But is it really safe to put thousands of people a day within inches of wild grizzly bears? So far, only the ticket takers are getting mauled.
Massive urine sample cup. An iconic idea?
The most effective iconic ideas come in all shapes and sizes. For HealthPartners, what started as a guerilla marketing campaign supported by outdoor and interactive became a pair of totally fresh and unexpected company mascots (A Urine Sample Cup and a Syringe) that have been making front page news from coast to coast.
Chairman Bob featured in Milwaukee Journal-Sentinel
When Preston Kelly turned Roundy’s CEO Robert Mariano into iconic advertising icon “Chairman Bob” we knew it would lead to increased sales results for Roundy’s Brand Products, but it has resulted in a cascade of positive publicity for Roundy’s banner stores Pick’n Save, Copps, and Rainbow Foods as well.