Latest Post
PK + YMCA = 5 advertising rules that stand the test of time
Ten years is a long-term relationship—especially in the “this-week’s-most-eligible-bachelor” world of advertising. But in our decade-long partnership with the YMCA of the Greater Twin Cities, we’ve learned a lot about what makes an agency-brand relationship stand the test of time. Over the course of our 10-year partnership with the YMCA of the Greater Twin Cities, [...]
Featured Posts
‘Tis the season in which brands gift their customers with holiday-inspired sites designed to keep them coming back for a dose of holiday cheer. Of course, their ultimate goal is crystal clear: engage shoppers even when they’re not shopping so they shop a particular brand in this season of gift-giving mayhem. Even so, a few [...]
While a lot of folks make fun of their neighbors who get a little lights-crazed during the holiday season–or feel a tad irked by blinking and jingling–it’s still fun to see homes with soaring Santas and LED snowmen. After all, there’s one truth almost universally acknowledged: Lights are festive. But why leave the toasty comforts [...]
Welcome to Under the iconic influence
Preston Kelly is the iconic ideas agency in Minneapolis, staffed by a mix of thinkers, idealists, artists and revolutionaries. "Under the Iconic Influence" is an amalgamation of a fast-growing and constantly evolving marketing agency’s perspectives on what’s new, what’s doable, what’s debatable and what’s learnable—not to mention a few of our beliefs and quirks. So stay awhile and let us know what you think.