Are Your “Seeds” Making You Mad This March?

Thursday - March 26, 2015

Preston Kelly Creates Videos to Mark These Bracket-Busting Occasions

If you’re like many college basketball fans, your hopes of office-pool glory may have gone down the drain already.

To take a little bit of the sting out of the agony of defeat, Preston Kelly created a series of brief videos showing seeds being “eliminated” by being tossed down a garbage disposal. Preston Kelly created these videos for its client InSinkErator, inventor of the food waste disposer.

“Whether you’re bemoaning the fate of your favorite team or poking fun at your friends, we thought these short videos would be a fun way to share the madness on many people’s minds this time of year,” said Chris Preston, EVP/Creative Director of Preston Kelly.  

Public Relations Specialist

Friday - March 13, 2015

Do you know how to win friends and influence people? Are you adept at using both “new” media (i.e. social channels) and “old school” media (i.e. the telephone and face-to-face conversations)? Do you love information and communications? Are you a creative self-starter who takes the work seriously but not yourself? If this describes you, then we should meet.

 

As a member of the Preston Kelly marketing team, you will be developing and implementing effective and innovative public relations strategies. You’ll apply creativity and strategic thinking to solve our clients’ challenges and instigate new opportunities. 

 

If this is the job for you, you’re interested in a wide range of topics and capable of keeping multiple balls in the air. You’re a good listener who can build relationships and collaborate with other disciplines to incorporate public relations as part of larger integrated programs that build iconic brands. 

 

Primary responsibilities 

 

  • Develop and execute earned media strategies
  • Write for a variety of audiences and on a plethora of topics
  • Interview subject matter experts
  • Build relationships with clients, journalists and bloggers
  • Report on results of efforts

 

Secondary responsibilities 

 

  • Think creatively and strategically to develop public recommendations, plans and strategies that fit into clients’ overall marketing goals and objectives
  • Develop work plans, tactics and milestones to support public relations strategies
  • Implement research, campaigns, and tactics across multiple channels
  • Participate in team brainstorms
  • Collaborate on integrated strategy recommendations for clients
  • Effectively present ideas to clients and internal agency teams
  • Stay up-to-date on public relations trends, best practices and vendors
  • Experiment with new and innovative ways to leverage public relations to achieve overall marketing objectives and goals

 

Required qualifications

 

  • 3-5 years’ experience in public relations (agency experience preferred)
  • Strong writing, editing and proofreading skills
  • Demonstrated experience in media relations
  • Must be organized and deadline-driven
  • Solid understanding of what the media considers newsworthy and how to create news
  • Excellent communicator – speaking and collaboration skills
  • Bachelor’s degree

 

Preferred:

 

  • B2B experience, particularly in the home products category, is a plus 
  • Intense attention to detail and commitment to pride in the quality of your work
  • Thick skin and sense of humor

 

Please send cover letter and resume to careers@prestonkelly.com by March 19, 2015.

Fraser Names Preston Kelly Agency of Record

Friday - March 13, 2015

MINNEAPOLIS, Minnesota (March 13, 2015) – Fraser, a non-profit organization that provides a range of mental health services for children, adolescents, adults, and families in the Twin Cities, has selected Preston Kelly as its marketing agency of record. Preston Kelly will create an awareness campaign that will strengthen Fraser’s brand and established reputation in the community.

Preston Kelly’s challenge is to raise awareness of autism and other mental health conditions and the impact on children, families and the community. Fraser has been serving children and families for more than 75 years and is recognized as an innovator in serving those with special needs. Preston Kelly has extensive experience on working with non-profits, such as the YMCA, which is one of the reasons that Fraser was attracted to Preston Kelly.

“Community is one of our core values,” said Chuck Kelly, Chief Executive Officer at Preston Kelly. “This account offers us another opportunity to have an impact on the community in which we live.”

Fraser adds to Preston Kelly’s experience in the healthcare category, joining Medtronic, HealthPartners, Gundersen Health Systems and Be The Match. Other Preston Kelly clients include InSinkErator, Elkay, Mall of America, Nickelodeon Universe, Physicians Mutual, Roundy’s Supermarkets, SuperAmerica, and the YMCA, among others.

 

About Fraser
Fraser’s offerings include early childhood services for those of all abilities, autism evaluations and services, mental health services, neuropsychology, case management, housing, in-home services, transition and employment services, and other resources for those with special needs.

Each person has unique needs. For example, Fraser clinicians develop treatment plans for individuals with autism spectrum disorders that involve a combination of mental health therapy with rehabilitation treatments to develop skills that can be used in many different settings. Applied Behavioral Analysis is also offered as one of many therapies that may be recommended.

Other organizations may offer similar services, but few can match the experience and expertise of Fraser. This organization is committed to continuing the legacy of its founder, Louise Whitbeck Fraser, who believed in the potential and value of each and every person.

About Preston Kelly
Preston Kelly is a full-service, independent marketing agency that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 25 Most Effective Independent Advertising Agencies in the country by Effie Worldwide. Preston Kelly is a past recipient of Advertising Age’s Midwest Small Agency of the Year award and Radio Mercury Awards’ Integrated Campaign of the Year award. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit prestonkelly.com, become a fan on Facebook or join the conversation on Twitter. You can also read their musings on the latest trends in advertising at Iconic Ideas Tumblr.

Social Media Strategist

Thursday - January 08, 2015

Do you often ask yourself, “How’d they do that?” Do you enjoy getting your digital fingernails dirty? Do you live, eat, drink and breathe social media? Like to exercise your right brain as much as left? If you honestly answered “yes” to all of the above, we should most definitely talk.

 

As a member of the Preston Kelly digital team, you will be developing and implementing effective and innovative social strategies. You’ll apply creativity, social media knowledge and strategic thinking to solve our clients’ challenges and instigate new opportunities.

 

If we’re right for each other, you’re a self-starter with an insatiable curiosity and contagious passion for social media marketing strategies, methodologies and technology. You’re a good listener who can build relationships and collaborate with other disciplines to incorporate social as part of larger integrated programs that build iconic brands.

 

Responsibilities

 

  • Think creatively and strategically to develop social media recommendations, plans and content strategies that fit into clients’ overall marketing goals and objectives
  • Develop work plans, tactics and milestones to support social strategies
  • Oversee implementation and management of social media communities, research, campaigns, and tactics across multiple channels
  • Participate in team brainstorms and social content development
  • Drive integration of earned, shared and owned media strategies
  • Collaborate on larger digital and integrated strategy recommendations for clients
  • Uncover insights from social listening platforms, spot trends and effectively present them to clients and internal agency teams
  • Gather, analyze, and report social and web analytics to evaluate and optimize performance against goals
  • Research and stay up-to-date on social media trends, best practices, vendors and consumer behaviors on an ongoing basis, proactively educating the agency and clients
  • Experiment with new and innovative ways to leverage social media to achieve overall marketing objectives and goals

Required qualifications

 

  • 3-5 years experience in social strategy (agency experience preferred)
  • Social media case studies from campaigns you have worked on, stating your specific roles in the campaign
  • Demonstrated experience in community management, social listening, content calendars, content strategy, social media measurement and reporting
  • Must be passionate about social media and have a terrific grasp of the online media landscape
  • Solid understanding of what motivates the consumer, along with a drive to follow social trends and the ability to translate this knowledge into a strategic, well-written plan that moves our clients’ brands forward
  • Knowledge of current and emerging social media platforms, applications and technologies, including evolving algorithms, products, policies, capabilities and limitations
  • Excellent communicator -- writing, speaking  and collaboration skills
  • Ability to develop and present persuasive, powerful decks
  • Bachelor’s degree
  • Preferred:
    • Comfortable using social monitoring, publishing, measurement and Web analytics tools, preferably Radian6, SproutSocial, Google Analytics, and Facebook Insights.
    • Skills to manage multiple project assignments and deliverables at the same time
    • Intense attention to detail and commitment to pride in the quality of your work

 

Please send cover letter and resume to careers@prestonkelly.com by January 23, 2015.

Preston Kelly launches new campaign for YMCA the day after Christmas

Tuesday - December 30, 2014

Since 2001, Preston Kelly has helped the YMCA of the Greater Twin Cities enroll more than a million new members. In its latest campaign, the agency gives prospective members “Another reason Y” they should join the YMCA.

 

The new campaign, which broke on December 26, includes three highly unexpected television spots: Bears, Cement Shoes and Cyclops. In each commercial, the YMCA gives prospective members unlikely but entertaining reasons “Y” they should get in shape: being chased by a bear, being thrown off a bridge wearing cement shoes and running from a Cyclops. All three spots were shot in a single day, outdoors, in the chilly Minnesota weather.

 

“We all know it’s coming as the new year approaches,” said Chris Preston, EVP/Creative Director of Preston Kelly. “New Year’s resolutions…time to get in shape…we felt it was time to take a new approach to the many rewards for working out, and the Y agreed.”

 

Past campaigns for YMCA have been so effective that the work has been sold to Ys across the country. Earlier this year, an ad from last year’s campaign, “Fit for all,” aired during the Super Bowl - the only local ad to do so.