Social Media Strategist

Thursday - January 08, 2015

Do you often ask yourself, “How’d they do that?” Do you enjoy getting your digital fingernails dirty? Do you live, eat, drink and breathe social media? Like to exercise your right brain as much as left? If you honestly answered “yes” to all of the above, we should most definitely talk.


As a member of the Preston Kelly digital team, you will be developing and implementing effective and innovative social strategies. You’ll apply creativity, social media knowledge and strategic thinking to solve our clients’ challenges and instigate new opportunities.


If we’re right for each other, you’re a self-starter with an insatiable curiosity and contagious passion for social media marketing strategies, methodologies and technology. You’re a good listener who can build relationships and collaborate with other disciplines to incorporate social as part of larger integrated programs that build iconic brands.




  • Think creatively and strategically to develop social media recommendations, plans and content strategies that fit into clients’ overall marketing goals and objectives
  • Develop work plans, tactics and milestones to support social strategies
  • Oversee implementation and management of social media communities, research, campaigns, and tactics across multiple channels
  • Participate in team brainstorms and social content development
  • Drive integration of earned, shared and owned media strategies
  • Collaborate on larger digital and integrated strategy recommendations for clients
  • Uncover insights from social listening platforms, spot trends and effectively present them to clients and internal agency teams
  • Gather, analyze, and report social and web analytics to evaluate and optimize performance against goals
  • Research and stay up-to-date on social media trends, best practices, vendors and consumer behaviors on an ongoing basis, proactively educating the agency and clients
  • Experiment with new and innovative ways to leverage social media to achieve overall marketing objectives and goals

Required qualifications


  • 3-5 years experience in social strategy (agency experience preferred)
  • Social media case studies from campaigns you have worked on, stating your specific roles in the campaign
  • Demonstrated experience in community management, social listening, content calendars, content strategy, social media measurement and reporting
  • Must be passionate about social media and have a terrific grasp of the online media landscape
  • Solid understanding of what motivates the consumer, along with a drive to follow social trends and the ability to translate this knowledge into a strategic, well-written plan that moves our clients’ brands forward
  • Knowledge of current and emerging social media platforms, applications and technologies, including evolving algorithms, products, policies, capabilities and limitations
  • Excellent communicator -- writing, speaking  and collaboration skills
  • Ability to develop and present persuasive, powerful decks
  • Bachelor’s degree
  • Preferred:
    • Comfortable using social monitoring, publishing, measurement and Web analytics tools, preferably Radian6, SproutSocial, Google Analytics, and Facebook Insights.
    • Skills to manage multiple project assignments and deliverables at the same time
    • Intense attention to detail and commitment to pride in the quality of your work


Please send cover letter and resume to by January 23, 2015.

Preston Kelly launches new campaign for YMCA the day after Christmas

Tuesday - December 30, 2014

Since 2001, Preston Kelly has helped the YMCA of the Greater Twin Cities enroll more than a million new members. In its latest campaign, the agency gives prospective members “Another reason Y” they should join the YMCA.


The new campaign, which broke on December 26, includes three highly unexpected television spots: Bears, Cement Shoes and Cyclops. In each commercial, the YMCA gives prospective members unlikely but entertaining reasons “Y” they should get in shape: being chased by a bear, being thrown off a bridge wearing cement shoes and running from a Cyclops. All three spots were shot in a single day, outdoors, in the chilly Minnesota weather.


“We all know it’s coming as the new year approaches,” said Chris Preston, EVP/Creative Director of Preston Kelly. “New Year’s resolutions…time to get in shape…we felt it was time to take a new approach to the many rewards for working out, and the Y agreed.”


Past campaigns for YMCA have been so effective that the work has been sold to Ys across the country. Earlier this year, an ad from last year’s campaign, “Fit for all,” aired during the Super Bowl - the only local ad to do so.

Preston Kelly digital department grows

Monday - December 29, 2014

In response to the growing needs of its clients, marketing agency Preston Kelly’s digital department has promoted and added staff.


“Given the growing role that technology plays in our lives, it comes as no surprise that digital and social media elements are playing a critical role in our efforts to deliver real business results for our clients,” said Chuck Kelly, CEO of Preston Kelly. “Whether it’s a website that answers consumers questions about implantable devices or social content that educates consumers about how to use food waste disposers, the digital components of our integrated campaigns allow our work to be very targeted and measurable."


As Preston Kelly’s digital work has grown in scope and sophistication, so has its staff.


Yuliya Crevier has been promoted from Account Manager/Digital Planner to Associate Digital Director. Her responsibilities include leading the digital team and digital strategy. Crevier joined Preston Kelly three years ago from Yamamoto as an Account Strategist. She authors effective interactive strategy recommendations and builds engaging digital experiences through research, strategy and user experience design. Her accomplishments include the revitalization of corporate and e-commerce sites for Ingenix/OptumInsight.


Heather Kvidera also has been promoted from Senior Digital Producer to Associate Digital Director. Her responsibilities include leading digital implementation. Kvidera joined Preston Kelly last year with experience from local agencies Zeus Jones, mono and Carmichael Lynch, among others. She manages other producers and fosters digital collaboration throughout the agency. Her accomplishments include the launch of consumer-facing website for Medtronic built to answer virtually any consumer question about Implantable Cardioverter Defibrillators (ICD) and provide doctors with a patient-friendly tool when they believe ICD is the best therapy.


Krissy Welle has been promoted from Associate Community Manager to Associate Digital Producer. Since joining Preston Kelly three years ago as an intern, she has managed online communities and digital projects for many Preston Kelly clients, including Baker Tilly, HealthPartners, InSinkErator, MakeItOK, Medtronic, Minnesota Brewers Association, Nickelodeon Universe, Regions Hospital, Roundy's and virtuwell. Welle’s award-winning work for Preston Kelly clients includes an Internet Advertising Award for (outstanding website) and a Silver Pin from AdFed for the Minnesota Brewer’s Association “Save the Growler” campaign (public service category).


Laura Kelly has joined the team as Digital Coordinator. Her responsibilities include community management and social listening. Kelly has held a number of positions at Preston Kelly since joining the agency as an intern in 2010.

Hall and Hermes join Preston Kelly

Tuesday - December 16, 2014

Marketing agency Preston Kelly has added to the talent in its account management and creative groups with the addition of Ron Hall and Whitney Hermes.


Hall joins Preston Kelly as an account supervisor with responsibility for Medtronic, Mariano’s supermarkets, SuperAmerica and Gundersen Health System. Prior to Preston Kelly, he was at JT Mega for four years working on Hormel businesses. Before that, he spent four years at Ryan Partnership in Connecticut working on accounts including Heineken, Yellow Tail Wine, New Balance and Dunkin’ Donuts. He is a graduate of the University of Minnesota. He lives with his wife and daughter in Plymouth where he enjoys biking and cooking homemade soups from scratch.


Hermes joins Preston Kelly as a designer. Prior to Preston Kelly, she focused on digital design at Windmill for the past two years. Hermes is also a graduate of the University of Minnesota. In addition to traditional design, she is also a talented floral designer. Hermes is dedicated to her craft, spending personal time on a project where she creates a new design every single day for a numeric “living calendar.”

Preston Kelly launches new enterprise-wide campaign for HealthPartners

Thursday - October 23, 2014

When Preston Kelly began working with HealthPartners six years ago, the mission was clear: break through the cluttered atmosphere of healthcare advertising (smiling doctors/smiling patients) with an iconic idea that would distinguish HealthPartners from its competitors. The “New Way to Look at Healthcare” campaign used whimsical illustrations to convey a message of warmth, and consumers responded.


Last year, HealthPartners and Park Nicollet combined, making the timing right to create a new campaign to raise the bar even further. After talking with consumers and key leaders throughout the organization, Preston Kelly came up with a theme for the new campaign that encapsulated what they heard: “Make Good Happen.”


“HealthPartners is reaching out to busy females who want the company to make their lives easier,” said Peter Tressel, VP/Interactive Creative Director at Preston Kelly. “Whether they’re making bigger decisions, like purchasing individual insurance, or seeking information, like immunization records, their mandate to HealthPartners is clear: make good happen.”


The media mix includes television spots, banner ads and outdoor boards.