Public Relations Specialist

Tuesday - April 21, 2015

Do you know how to win friends and influence people? Are you adept at using both “new” media (i.e. social channels) and “old school” media (i.e. the telephone and face-to-face conversations)? Do you love information and communications? Are you a creative self-starter who takes the work seriously but not yourself? If this describes you, then we should meet.


As a member of the Preston Kelly marketing team, you will be developing and implementing effective and innovative public relations strategies. You’ll apply creativity and strategic thinking to solve our clients’ challenges and instigate new opportunities. 


If this is the job for you, you’re interested in a wide range of topics and capable of keeping multiple balls in the air. You’re a good listener who can build relationships and collaborate with other disciplines to incorporate public relations as part of larger integrated programs that build iconic brands. 


Primary responsibilities 


  • Develop and execute earned media strategies
  • Write for a variety of audiences and on a plethora of topics
  • Interview subject matter experts
  • Build relationships with clients, journalists and bloggers
  • Report on results of efforts


Secondary responsibilities 


  • Think creatively and strategically to develop public recommendations, plans and strategies that fit into clients’ overall marketing goals and objectives
  • Develop work plans, tactics and milestones to support public relations strategies
  • Implement research, campaigns, and tactics across multiple channels
  • Participate in team brainstorms
  • Collaborate on integrated strategy recommendations for clients
  • Effectively present ideas to clients and internal agency teams
  • Stay up-to-date on public relations trends, best practices and vendors
  • Experiment with new and innovative ways to leverage public relations to achieve overall marketing objectives and goals


Required qualifications


  • 3-5 years’ experience in public relations (agency experience preferred)
  • Strong writing, editing and proofreading skills
  • Demonstrated experience in media relations
  • Must be organized and deadline-driven
  • Solid understanding of what the media considers newsworthy and how to create news
  • Excellent communicator – speaking and collaboration skills
  • Bachelor’s degree




  • B2B experience, particularly in the home products category, is a plus 
  • Intense attention to detail and commitment to pride in the quality of your work
  • Thick skin and sense of humor


Please send cover letter and resume to by April 27, 2015.

Preston Kelly Wins Big In Two Interactive Awards Competitions

Monday - April 20, 2015

Agency receives five awards in the Horizon Interactive Awards Competition and picks up
six awards in the Internet Advertising Competition Awards


Preston Kelly announced the agency was recognized with awards for outstanding digital work on behalf of clients InSinkErator, Solutran, Medtronic and Northstar Canoes in the Horizon Interactive Awards Competition and Internet Advertising Competition Awards. Preston Kelly’s honors include:


Horizon Interactive Awards Competition


Internet Advertising Competition Awards


“Winning the awards in both competitions speaks volumes about our talent at Preston Kelly and the partnerships we’ve developed with our clients,” said agency VP/Interactive Creative Director Peter Tressel. “Our clients know that digital is a critical part of today’s customer experience and together we collaborate by looking at each business situation as an opportunity to develop an iconic idea and integrate it into a full marketing solution and customer-focused digital strategy.” 


About the Competitions


Both competitions recognize outstanding interactive media work for websites, mobile applications, interactive displays, public exhibits, online advertising, video and email. The Horizon Awards competition receives more than 1,200 entries from 27 countries. The Internet Advertising Competition Awards is sponsored by the Web Marketing Association. The judging for both competitions is done by industry professionals. The Horizon contest also features an end-user judging panel.

Minneapolis marketing agency Preston Kelly wins six awards at The Show

Friday - April 10, 2015

Preston Kelly received six “pins” last month at The Show, the annual awards competition, recognized among the most prestigious local shows in the nation, sponsored by The Advertising Federation of Minnesota.


Preston Kelly and its clients were honored in the following categories: 


  • Websites (Consumer Products) – Silver pin for Northstar Canoes.
  • Public Service Campaign (Radio) – Silver pin for YMCA of the Greater Twin Cities “Another Reason Y” campaign.
  • Public Service Campaign (Television) – Bronze pin for YMCA of the Greater Twin Cities “Another Reason Y” campaign.
  • Public Service Radio – Bronze pin for YMCA of the Greater Twin Cities “Bears
  • Local TV Spot – Bronze pin for YMCA of the Greater Twin Cities “Cement Shoes
  • Local TV Spot - Bronze pin for YMCA of the Greater Twin Cities “Cyclops” 

"Our local show continues to be a great national benchmark for our work. Winning in this tough market makes you feel very fortunate to work with clients willing to take creative risks,” said Preston Kelly EVP/creative director Chris Preston. “Together we created Iconic Ideas that broke new ground, and we’re honored to be recognized for that."

Preston Kelly Launches Love + Medicine Campaign for Gundersen Health System

Thursday - April 09, 2015

Preston Kelly recently developed and executed an overarching brand positioning campaign for Gundersen Health System, an integrated health system headquartered in La Crosse, Wisconsin. Two years ago, Gundersen refreshed its brand identity, changing its system name from Gundersen Lutheran to Gundersen Health System. Preston Kelly’s challenge was to bring Gundersen’s brand promise to life (“where caring meets excellence”) in a way that distinguishes it from the competition.


“We know from our work with other healthcare brands that it can be challenging to stand out in a sea of sameness,” said Chris Preston, EVP/Creative Director of Preston Kelly. “In our Love + Medicine campaign, we focused on a differentiating strength for Gundersen by finding truly amazing stories of Gundersen staff going above and beyond for patients.”


The integrated campaign includes television and radio spots developed by Preston Kelly in addition to social media and out-of-home.


“Love + Medicine has become an operational mantra for Gundersen,” said Pamela Maas, Chief Marketing Officer at Gundersen. “It is weaving its way into every touchpoint from employee name tags to community outreach investments.”


Gundersen adds to Preston Kelly’s experience in the healthcare category, joining Medtronic, HealthPartners and Be The Match. Other Preston Kelly clients include InSinkErator, Elkay, Mall of America, Nickelodeon Universe, Physicians Mutual, Roundy’s Supermarkets, SuperAmerica, and the YMCA, among others.


About Gundersen Health System


Gundersen is one of the Top 100 healthcare organizations in the nation. It is a HealthGrades Distinguished Hospital, a HealthGrades best hospital for several service lines and has earned HealthGrades specialty excellence award for more than 15 services. Each year, Gundersen admits more than 13,000 patients, performs more than 17,000 surgeries and is visited by more than one million patients. Its service region includes its Level II Trauma and Emergency Center, four affiliated critical access hospitals, behavioral health inpatient and outpatient services, pharmacies, ground and air ambulances and more than 50 medical and eye clinic sites covering 19 counties in western Wisconsin, southeastern Minnesota and northeastern Iowa. For additional information, visit


About Preston Kelly


Preston Kelly is a full-service, independent marketing agency that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 25 Most Effective Independent Advertising Agencies in the country by Effie Worldwide. Preston Kelly is a past recipient of Advertising Age’s Midwest Small Agency of the Year award and Radio Mercury Awards’ Integrated Campaign of the Year award. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit, become a fan on Facebook or join the conversation on Twitter. You can also read their musings on the latest trends in advertising at Iconic Ideas Tumblr.

Preston Kelly launches website for Northstar Canoes

Friday - March 27, 2015

Renowned Minnesota canoe builder, Ted Bell, returns to boat building after a 7-year hiatus

Last year Preston Kelly account manager Liz Sipley brought a new business opportunity to the agency. Her father, an avid canoer, met Ted Bell, paddle champion and former owner of Bell Canoe Works, at an expo. Ted needed a new logo and website, and Preston Kelly has been working with Ted over the past year to develop those two things.

“Ted’s canoes aren’t your typical aluminum weekend rental barges,” said Chris Preston, EVP/Creative Director of Preston Kelly. “They are beautiful ultra-light, Kevlar composite performance craft known for their seaworthiness and maneuverability. In other words, Ted created the BMW of canoes and needed a brand to match.”

Preston Kelly took on the challenge and created a brand, brand identity, and website for Northstar Canoes. The logo combines Ted's unique Kevlar weave with a compass rose and sharp clean lines to represent maneuverability and speed. The subtle cinemagraph movement throughout the website puts the user in a virtual canoe as they explore Ted's new offerings.  Not only can canoe enthusiasts geek out on technical canoe information, but they can even get purchasing, paddling and portaging tips from the master himself.