Monday - July 07, 2014
Preston Kelly is looking for an ambitious, superlatively talented designer with emphasis in digital and interface design. You will be a driven self-starter with an award winning design portfolio and be hungry to win more.
Nitty: You’ll have strong and flexible skills in visual design and interaction design. Substantial understanding of user interface, information architecture and a passion for interactive content development. Ninja level skills with responsive design and mobile first thinking.
Gritty: As part of an integrated branding agency, you should be prepared to handle concept driven work, from beginning to end. Strong type skills and attention to detail are a must. Strong Photoshop, Illustrator and InDesign skills are also required, any html / css skills are a plus. Must be uber collaborative and passionate about building from colleague’s ideas. Must be organized and able to meet reasonable and sometimes unreasonable deadlines.
You’ll have a chance to work with writers who were in nearly all the major award shows last year and be working at an agency named 2010 Midwest "Small Agency of the Year" by Ad Age magazine. If you love your craft, are ready to do the best work of your life, and have a great portfolio, please shoot us an email at firstname.lastname@example.org with a link to your resume and work.
Monday - June 23, 2014
Saturday’s weather for the opening of the Green Line connecting Minneapolis and St. Paul via light rail was wet and dreary, but it would take more than a few rain drops to dampen our enthusiasm for the light-rail wraps we created for HealthPartners, the largest consumer-governed, non-profit health care organization in the nation; and Regions Hospital, a teaching hospital located in St. Paul, Minnesota, part of the HealthPartners system.
In fact, the bright, vivid colors of the light-rail wraps helped brighten the day and stood out visually. The light-rail wrap, which is half HealthPartners/half Regions, is an extension of the current campaigns. Preston Kelly has been executing the “Take me to Regions” campaign for more than four years and the “Your partner in healthy” campaign for more than five years. The Green Line runs right by the front door of Regions.
Wednesday - May 21, 2014
Our client Solutran has developed a program called Healthy Savings that rewards you for eating right. The program brings together consumer packaged goods, grocers, health insurers and employers to seamlessly reward healthy eating. Members can automatically save on some of the healthiest 1/3 of products in grocery stores (all food groups) on every shopping trip at the most popular grocery chains.
Solutran’s roots are in check processing. However, as the way people pay for things has evolved, the company has sought to diversify and reinvent themselves. If they could make it easier to process checks, why not coupons? And thus the idea for helping employers, insurers and consumers save money through healthy eating was born.
Medica was Solutran’s first customer for Solutran’s Healthy Savings product. Every Sunday, Medica members receive an email with new offers (good for two weeks) that can be used at Rainbow, Cub, and Lunds and Byerly’s stores. Members receive a Healthy Savings card that is scanned at the checkout to automatically discount qualifying items in the shopper’s grocery cart.
Solutran’s chief marketing officer engaged Preston Kelly in October to develop a microsite for the program and two videos (both posted on the microsite): one that provides an overview of the Healthy Savings program and a second one on a Fresh Produce program that employers can add.
This is what we call a win-win-win:
- Consumers eat healthier and save money;
- employers have healthier employees who use fewer sick days;
- and insurance companies have fewer claims plus a program that distinguishes them from the competition.
Thursday - May 01, 2014
Preston Kelly received a Classics Award this month from Minnesota PRSA (Public Relations Society of America). The agency’s Scream Collector (“We Want Your Scream!”) campaign for Nickelodeon Universe won in the Integrated Communications (Services) category.
Nickelodeon Universe challenged Preston Kelly with re-engaging teens and tweens to keep Nickelodeon Universe on their radar and remind them that it’s STILL a cool place to hang out. To drive that effort, the agency amplified the “power of screams” by engaging and celebrating the best screamers at Nickelodeon Universe. Through paid media, public relations, events, interactive and guerilla marketing, the Scream Collector campaign increased revenue and ridership.
Preston Kelly’s Scream Collector campaign for Nickelodeon Universe encouraged teens to have fun on rides at this indoor theme park at Mall of America and then share that experience with their friends. Photos of guests screaming their lungs out are snapped while on one of the rides, and at the end of the ride, guest are asked for permission to share their photo and experience on digital outdoor boards throughout Minnesota. Photos are shared instantaneously on bigger-than-life outdoor boards, and soon after, images on the boards are pushed to Facebook. Riders then tag themselves and share their moment of screaming billboard fame with friends and family.
"More than 2,500 Instagram #NickelodeonUniverse pictures were posted during launch,” said Preston Kelly VP/account director Stacy Hintermeister. “With Instagram now becoming the top social networking site among teens, we knew this campaign had to create a deeper, more immediate relationship with teens and tweens, talking to them on their wavelength and in their mode of choice."
The Instascreams campaign also won an IAC (Internet Advertising Competition) Award earlier this month. IAC Awards is an annual awards competition produced by the Web Marketing Association to honor excellence in online advertising. Preston Kelly’s work for Nickelodeon Universe won an award for Outstanding Integrated Ad Campaign.
Wednesday - April 09, 2014
Preston Kelly received two Internet Advertising Competition (IAC) Awards, an annual awards competition produced by the Web Marketing Association to honor excellence in online advertising.
Preston Kelly and its clients were honored in the following categories:
- Outstanding Integrated Ad Campaign – Preston Kelly’s Instascreams campaign for Nickelodeon Universe encouraged teens to have fun on rides at this indoor theme park at Mall of America and then share that experience with their friends. Photos of guests screaming their lungs out are snapped while on one of the rides, and at the end of the ride, guest are asked for permission to share their photo and experience on digital outdoor boards throughout Minnesota. Photos are shared instantaneously on bigger-than-life outdoor boards, and soon after, images on the boards are pushed to Facebook. Riders then tag themselves and share their moment of screaming billboard fame with friends and family.
- Outstanding Website – “Make It OK” is a campaign to reduce the stigma of mental illness. About one in four Americans experiences a mental illness or substance abuse disorder each year. The Make It OK campaign moves beyond previous efforts to reduce the stigma of mental illness. Instead of simply raising awareness about the need to have a conversation about this, the Make It OK initiative provides concrete steps on how to hold one and, above all, say something helpful, not hurtful. Make It OK is the result of a collaboration that includes HealthPartners, Regions Hospital, the National Alliance on Mental Illness- Minnesota and other metro area organizations. The ads and resource-rich MakeItOK.org website aims to get people thinking about why mental health disorders are still treated differently than so-called traditional diseases.
"Digital allows us to address people’s needs more completely than you can with a mass media campaign alone,” said Preston Kelly VP/interactive creative director Peter Tressel. “We’re honored to have our work in this area recognized. It’s an affirmation of the importance digital plays in telling a complete story."