Preston Kelly wins two IAC Awards

Wednesday - April 09, 2014

Preston Kelly received two Internet Advertising Competition (IAC) Awards, an annual awards competition produced by the Web Marketing Association to honor excellence in online advertising.

 

Preston Kelly and its clients were honored in the following categories:

 

  • Outstanding Integrated Ad Campaign – Preston Kelly’s Instascreams campaign for Nickelodeon Universe encouraged teens to have fun on rides at this indoor theme park at Mall of America and then share that experience with their friends. Photos of guests screaming their lungs out are snapped while on one of the rides, and at the end of the ride, guest are asked for permission to share their photo and experience on digital outdoor boards throughout Minnesota. Photos are shared instantaneously on bigger-than-life outdoor boards, and soon after, images on the boards are pushed to Facebook. Riders then tag themselves and share their moment of screaming billboard fame with friends and family.
  • Outstanding Website – “Make It OK” is a campaign to reduce the stigma of mental illness. About one in four Americans experiences a mental illness or substance abuse disorder each year. The Make It OK campaign moves beyond previous efforts to reduce the stigma of mental illness. Instead of simply raising awareness about the need to have a conversation about this, the Make It OK initiative provides concrete steps on how to hold one and, above all, say something helpful, not hurtful. Make It OK is the result of a collaboration that includes HealthPartners, Regions Hospital, the National Alliance on Mental Illness- Minnesota and other metro area organizations. The ads and resource-rich MakeItOK.org website aims to get people thinking about why mental health disorders are still treated differently than so-called traditional diseases.

"Digital allows us to address people’s needs more completely than you can with a mass media campaign alone,” said Preston Kelly VP/interactive creative director Peter Tressel. “We’re honored to have our work in this area recognized. It’s an affirmation of the importance digital plays in telling a complete story."

Jr. copywriter

Monday - March 31, 2014

We're looking for a junior writer who can hold his or her own with three of the best ADs in the country. A passionate writer's writer with a media neutral approach to concepting and a collaborative spirit. You can hit the laptop running on web content, radio, TV, banners, print, posters and direct upon occasion. We'd like somebody with creative ambitions as big as the river outside our office door and a work ethic to match. You either have a couple of very strong years in the business and/or a book that already feels like you do. Seriously, a killer advertising book is essential don't just send editorial writing, or school poems.

 

Please send a note, resume, and a link to your work to careers@prestonkelly.com.

 

Minneapolis marketing agency Preston Kelly wins four awards at The Show

Tuesday - March 11, 2014

Preston Kelly received four “pins” Friday night at The Show, an annual awards competition sponsored by The Advertising Federation of Minnesota (Ad Fed), a professional trade association serving the local advertising community.

 

Preston Kelly and its clients were honored in the following categories:

 

  • Public service – Silver pin for “Save the Growler,” a campaign on behalf of the Minnesota Brewers Association that persuaded the Minnesota State legislature to change a law prohibiting the sale of growlers (gallon-sized glass jugs) at any brewery that produced more than 3,500 barrels a year.
  • Out-of-home – Bronze pin for YMCA of the Greater Twin Cities “Fit for All” campaign.
  • Dimensional outdoor – Bronze pin for Edina Realty’s “Moving boxes” billboard.
  • Sales promotion campaign – Bronze pin for Pick ‘n Save’s (Roundy’s) “New Every Day” campaign

 

"Great clients buy great work,” said Preston Kelly EVP/creative director Chris Preston. “Minneapolis is a very tough show, and we were happy to see our work and our clients represented."

Ad Fed interview with VP/Account Director Mark Jenson

Wednesday - February 19, 2014

Interviewer Garrio Harrison says, "Throughout my career and volunteer work with industry organizations I've had the priviledge of speaking with and learning from some great thought leaders. Mark is one of those leaders. To this day some of the lessons he has shared with me still influence the way I approach developing digital strategies."

 

Their conversation ranged from what great advertising strategy looks like and what it takes to develop such a strategy to what makes a good account person and lessons learned throughout Mark's career.

 

A member of Preston Kelly's management team, Mark has been with our agency for 11 years. We feel lucky to know him. You can read the full interview here. Enjoy!

Preston Kelly’s ad for YMCA of the Twin Cities airs during the Super Bowl

Thursday - January 30, 2014

It aired locally (not nationally), but we're still pretty excited. 

 

Fox9 management felt that the YMCA of the Greater Twin Cities "Fit for All" ad created by Preston Kelly was "Super Bowl-worthy" and reached out to the Y about airing the ad during the Super Bowl. They wanted a local ad that could "run with the big dogs!" The ad aired between the first and second quarter, and it was the only local ad - all others were national ads. 

 

This campaign launched the day after Christmas. In the first five days of the campaign, a record number of new members signed up. You can see the work here

 

Since 2001, Preston Kelly has helped the Y enroll nearly a million new members. In fact, our campaigns for YMCA have been so effective that the 2012 campaign was sold to 32 Ys across the country, and there has already been interest in this year's campaign from Ys outside the Twin Cities.